BUDI SATRIA ISMAN

PERSONAL DETAILS

Name : Budi Satria Isman

Date/Place of birth : 23/03/62, Sungaipenuh, Indonesia

Sex : Male

Marital Status : Married with five children

Address : Jl. Camar XVII Blok BR/01, Bintaro Jaya Sektor III, Tangerang 15521, Indonesia

Phone : 021-737-4089 (home), 0811131060 (Hand phone)

EDUCATION/QUALIFICATION

Master of Arts in Organization Management from The George Washington University, Washington, DC USA. 1987

Bachelor of Science in Business Administration (BSBA) majoring in Financial Management from The American University, Washington, DC USA. 1986

Certification of International Management Development Program from Graduate School USDA, Washington, DC USA. 1987

Certified Benefits Advisor of Mobil Oil Corporation, New York. 1989.

Certified PA Preference Inventory (PAPI) interpreter, PA Consulting Services Pte. Ltd, Singapore, 1990

Certified Strategic Selling Trainer. 1999


WORK EXPERIENCE

1 Jan 2010 – Present:
Appointed as Board of Commissioners for PT. Sari Husada and Danone Aqua group. Advisors to Danone Group of Companies in Indonesia.
The Danone group businesses including Water division, Baby Nutrition, Dairy and Medical Nutrition. Size of the total group is around US$ 900 million.

May 2005 – Dec 2009:
President Director/CEO of PT. Sari Husada a subsidiary of Danone Baby Nutrition Division. Annual turnover of around US$ 270 million with EBITA around US$ 75 million. The company manufacture/produce and market nutritious foods for babies and children.

November 2003 – April 2005:
Promoted to become Group Director, Regional areas. This expanded position reports to President Director and managing the total business of Coca-Cola Bottling Indonesia and Coca-Cola Distribution Indonesia outside of Jakarta business. Regional areas contribute approximately 72% of volume and revenue. In terms of EBIT the group delivers around 68% of Total Indonesia. 2 Deputy Group Directors and 9 GMs are reporting to this position.

September 2002- October 2003:
Appointed as Group Director, Central East Java and Sumatra. This operational role is responsible for the overall performance of five operations generating around 50% of the volume of Indonesia and around 65% of EBIT. The position reports to President Director of Coca-Cola Bottling Indonesia.

Five general managers in five operations report to this jobholder.
March 2001 – August 2002:

Promoted to a new created position of Vice President, Organization Development. This position manages three departments, National Human Resources, National Learning and Development and National Corporate Affairs. The position reports to the President Director of Coca-Cola Amatil Indonesia.

The reason management asked incumbent to this new position is to finalize several large projects that have been pending for several years. All Projects were completed such as:

1. Consolidation of three different retirement scheme, and now become one.
2. Implementation of common Collective Labor Agreement for ten operations
3. Finalizing one common Job Evaluation and Job Grading system for all operations
4. Finalizing one common sales force compensation and incentive system for all operations.
5. Two major restructuring programs including rightsizing the company and operations. Reducing around 800 headcount by September 2002.

June 2000- February 2001

Operations Director for Outer Island. Covering the Island of Sumatra, Kalimantan and Sulawesi. Five General Managers reporting directly to the Director who is based in Jakarta National Office. In terms of volume, the outer Islands regions contribute around 25% of total Indonesia and approximately 35% of profit of total Indonesia.

April 1998 – May 2000

General Manager of Coca-Cola Amatil Indonesia, East Java. Responsible for all area of operation including Finance, Production, Quality, Human Resources, Sales, Distribution, Marketing, Public Relation and Business information System. Total employees of 1247 with 16 Sales Centers/Branches across East Java province. Annual turnover of around Rp. 250 Billion and serving 84,000 sales outlets and 30 million consumers.

*Significant Achievement: In 1998, where the peak of economic, political and social crisis, able to hold the decreasing sales volume and still able to make trading profit. In 1999 still in economic crisis, able to grow the sales back by 24% which is 21% above the target with gross revenue increase by 38% but able to grow trading profit by 82% which is 57% above the target. Received award from the Minister of Labor and Vice President Megawati for Zero accident and also for creating a good relationship with employees “Zero Conflict Award”.

November 1996 – March 1998

General Manager of Coca-Cola Amatil Indonesia, Central Sumatra covering three provinces (West Sumatra, Jambi and Riau). Responsible for all area of operation including Finance, Production, Quality, Human Resources, Sales, Distribution, Marketing, Public Relation and Business Information System. Total employees of 330 with 8 Sales Centers/Branches across the three provinces. Annual turnover of Rp.90 billion and serving 17,000 sales outlets and 11 million consumers.

*Significant Achievement: In 1997 able to achieve “Gold Quality” award for quality of products, Won the Chairman Trophy for one of the best operation in Indonesia with sales volume growth of 52% and Trading profit increase of 89% while increasing market share in carbonated soft drink market.

August 1995 – October 1996

National Human Resources Manager, Coca-Cola Amatil Indonesia, Head Office in Jakarta. Responsible for all Human Resources and Organizational Management supervising 10 operation Human Resources Manager and one Head Office HR Manager. Reporting to President Director of Coca-Cola Amatil South East Asia. Total employees around 6700 with 20 SPSI (Operation Labor Union Organization).

September 1994 – August 1995

Group Human Resources Manager, Coca-Cola Pan Java and Coca-Cola Tirtalina Group (Joint Venture with Coca-Cola Amatil Australia).

Main purpose of the job is to manage all Human Resources and Personnel activities in the two joint venture companies so that it contributes to the achievement of the company’s business objectives. The two JV companies have 9 independent operating units all over Indonesia with around 4500 employees and 9 Union Representatives (SPSI).

January 1993 – August 1994

Head of Resourcing & Training of Shell Companies in Indonesia. The main purpose of the job is to manage all resourcing, training, job evaluation and personnel system in line with business requirements and to give support and guidance on these matters to sector and function managers.

• Manage all recruitment activities
• Prepare manpower plan for the company
• Manage and develop training function and career planning
• Conduct and manage job evaluation exercise
• With management team, prepare objectives and overall HR strategy.
• Manage the Personnel computer system.
• Prepare manpower establishment for expatriates and get approval from Pertamina, Department of Energy and Department of Labor.
• Team leader for Quality Management in General Affairs/ HR Function.
• Manage employee relations so that good working environment objective is achieved.
• Company representative to several outside organization and clubs.

February 1991 – 1992

Head of Remuneration and Job Evaluation of Shell Companies in Indonesia.

• Prepare and implement remuneration objectives and strategies.
• Conducts total remuneration survey and propose changes to management.
• Conduct and manage job evaluation exercise.
• Develop and improve existing reward management system.

August 1990 – January 1991

Senior Personnel Advisor and Training & Development Manager of Raja Garuda Mas Group of Companies, employ around 25,000 employees.
• Developing compensation and benefit system for the group.
• Developing personnel policies.
• Recruiting senior candidates for the Company.
• Advisor on industrial relation matters to the group companies.
• Developing and implementing a Management Trainee Program
• Developing and implementing training programs.

December 1989 – July 1990

Employee Relations Analyst (Policy and Projects) of Mobil Oil Indonesia Inc. (transferred from Mobil Oil in Texas, USA)
• Conducting compensation and benefit survey and based on that propose improvements.
• Maintaining and developing personnel policies.
• Developing the human resources information system.
• Member of the New Culture Initiative analysis team.

April 1988 – November 1989

Human Resources Advisor of Mobil Oil Exploration and Production, Dallas, Texas USA.

• Analysis of Manpower.
• Coordinating the Human Resources Information System.
• Conducting training needs analysis and identification.
• Developing Computerized Merit and Budget Control System (BUCS).

Jan 1980 – June 1984

Operation Manager of PT. Paramita Utama Raya, West Sumatra.

• Responsible for the day-to-day operation of the Company.
• Developing marketing plans and monitoring the implementation.
• Negotiating with major clients and especially with government institutions.

TRAINING/SEMINARS/CONFRENCE

• Focus programming for Human Resources Information System (Dallas, Texas, USA 1988)
• Lotus Freelance Design (Dallas, Texas, USA 1988)
• Mobil Corporation world wide Foreign Resident Administrator conference (Dallas, Texas, USA 1989)
• Benefits Advisor Program (Long Island, USA 1989)
• Team Building, Mobil Oil (Jakarta, 1990
• Hewitt Salary Administration Seminar (Jakarta 1990)
• Hay Job Analysis (Jakarta 1990)
• PA Preference Inventory (PAPI) training (Jakarta 1990)
• Hay Job Evaluation (Jakarta 1991)
• Hay Salary Administration course (Jakarta 1991)
• Pension Fund development seminar (Jakarta 1991)
• Shell Personnel Planning Managers Conference (Bangkok, Thailand 1991)
• Shell Personnel Function Course (Kuching, Malaysia 1991)
• Shell Quality Management workshop (Jakarta 1992)
• Shell World Wide Job Evaluators Conference (London, England 1992)
• Shell Negotiating Skills course (Jakarta 1993)
• Shell Planning and Resourcing course (Lensbury, England 1993)
• Shell Planning Managers Conference (Manila, Philippines, 1993)
• Shell Recruitment and Interviewing workshop (Singapore, 1993)
• East Australasia Quality Management workshop (Bangkok, Thailand 1993)
• Investment in Excellence, Coca-Cola Amatil (Jakarta 1995)
• Consumer Response and Crisis Management workshop, Coca-Cola Middle and Far East Group (Hong Kong 1995)
• Skills Development for Skills Assessment Planning workshop, Coca-Cola Middle and Far East Group (Sydney, Australia 1996)
• Business Strategy in Beverage Industry, Coca-Cola Amatil (Sydney, Australia 1996)
• Financial Management for General Managers, Coca-Cola Amatil Indonesia (Jakarta 1997)
• Change Management workshop for senior managers, Coca-Cola Amatil Indonesia (Bali 1998)
• Sales Management Fundamentals, Coca-Cola Amatil Indonesia (Bandung 1999)
• Strategic Selling, Coca-Cola Middle and Far East Group (Bintan 1999)
• Coaching, Danone (Amsterdam, 2008)

LECTURES/GUEST SPEAKER

• Lecturer on Human Resources Management
• Guest Speaker on Reward Management, MBA program IPMI Jakarta 1994
• Speaker on several seminars and workshops on several topics such as:

• How to link performance management with business objectives
• Recruitment and interviewing techniques
• Motivation theory
• Staff structure planning
• Change Management
• Business Strategy/Strategic Management
• Personal Development

SPECIAL SKILLS

• Ability to speak and write English (fluent)
• Ability to use several computer application software such as:

• Lotus 123
• Word Perfect
• Microsoft Windows, Excell, Power point
• Lotus freelance

OTHERS

• Elected as one of the Indonesia Delegates to “Asia Pacific Young Leaders Forum” in 1995. Elected as Steering Committee of the Forum representing Indonesia.
• Member of professional organization such as Indonesian Marketing Association.
• Member of Indonesian-Netherlands Association.
• Member of the Euro-Chambers of commerce
• Nominated as one of the CEO of the year 2008 by SWA Magazine Indonesia
• Finalist of the 6th Annual CNBC Asia Business Leaders Award 2007/2008
• Chairman of the Board of Governors for Association of Baby Food Producers Indonesia (APMB)
• Executive Director of Andalas Center